How do I choose the right fashion pieces for my store?
Where can I find fashion pieces for resale in the store?
As a fashion retailer, it’s essential to offer products that are consistent with your brand’s DNA.
You need to sell products that are relevant to your target market, but also stand out from your competitors.
To resell the parts you have carefully selected, the first step is to identify suppliers. There is no shortage of suppliers in this market, and here are some of the options:
There are several places where you can find fashion items to sell in your boutique:
- Trade shows: fashion trade shows are a great place to discover new brands and meet ready-to-wear wholesalers. You’ll gain visibility on the latest trends and meet suppliers with whom you can establish long-term business relationships,
- Online wholesale platforms There are many online wholesaler directories, such as My Fashion Wholesaler, as well as online wholesale platforms such as Alibaba, DHgate, etc., where you can find fashion suppliers offering products at attractive prices. But be sure to check product quality before ordering,
- Local manufacturers: if you’re looking to offer local or handcrafted products, you can contact local manufacturers. They are not fashion wholesalers in the strict sense of the word, but they will be able to offer you exclusive products that you won’t find elsewhere, and which may have a high added value for your customers,
- Craft fairs and designer markets: craft fairs and designer markets are events where you can discover products by local designers. This can be a great opportunity to build relationships with local designers and offer exclusive products in your store,
- End-of-season wholesale sales: end-of-season wholesale sales are an opportunity to buy fashion items at bargain prices. Here, wholesalers are looking to sell off their stock and offer significant discounts to their buyers.
Using these different sources, you can select unique, high-quality fashion items for your boutique.
Don’t forget to check product quality and choose items that match your customers’ needs and tastes.
How do you select high-value-added parts?
As a fashion boutique, it’s important to differentiate yourself from the competition to attract customers and develop your customer base.
My Fashion Wholesaler gives you a few suggestions for choosing pieces that will help you stand out from the crowd.
Developing a strong visual identity
By developing a strong visual identity for your store, you can help differentiate yourself from your competitors and be easily identifiable to your potential customers. This involves strategically reflecting on your brand DNA, identifying your values and your target audience. We accompany many fashion wholesalers and retailers on a daily basis, which is why we have dedicated an article to this subject.
Create a unique environment
By creating a unique and original atmosphere in your store, you can help attract customers who appreciate unique shopping experiences. Your environment can also shine through on your social networks and website, thanks to the strong visual identity you’ve established.
Stay on top of the latest trends
By offering the latest fashion trends before your competitors, you can attract the most discerning customers and those looking to be at the cutting edge of fashion. Make sure you keep up to date with the latest news and trends on a daily basis. Visit our My Fashion Wholesaler directory every week, too, as we regularly publish articles dedicated to new trends.
Offer unique brands and designers
If you offer brands and designers that your competitors don’t, this can help attract customers looking for something different. Discover these brands at trade events, but also on the web, thanks to wholesaler directories like ours, where hundreds of wholesalers from all over the world are listed.
Offer exclusive fashion pieces
By selecting or even creating exclusive pieces for your store, you can offer something that customers can’t find anywhere else. This can be a great way to stand out from the crowd. Don’t be afraid to dare collaborate with wholesale manufacturers. We have several wholesale partners with their own fashion workshops who regularly create cutting-edge products, such as Max Mila.
Offer personalized services
If you offer personalized services, this can help build customer loyalty and differentiate you from your competitors. To do this, make sure you listen carefully to your buyers, making yourself accessible and available to create a bond with each and every one of your customers. You can offer customized products in terms of patterns, prints, flocked texts… If you also offer to have pieces modified to make them more bespoke on a case-by-case basis (hems, bending, etc.), this can really make a difference with your buyers.
How can I showcase my pieces and stand out from the competition?
To ensure that the items you select are valued in your store, you need to offer a unique and innovative shopping experience, throughout the year and over the long term.
We give you 7 tips not to be overlooked when promoting your products:
-
Create
looks: Combine the pieces you’ve selected from your favorite wholesalers and offer them in the form of looks. You’ll be able to show how each product can be worn, and help your customers make their own plans. Discover our article dedicated to creating looks!
- Use social networks: Social networks are a great way to promote your products and stand out from the competition. Use high-quality photos and videos to show the details of your pieces, and show them worn on mannequins or real customers to help people visualize how they look,
- Offer special deals: Special offers such as discounts, promo codes or gifts can help attract new customers and retain existing ones,
- Create attractive visual presentations: use creative displays and appropriate lighting to showcase your products. Use labels and detailed descriptions to help customers understand the characteristics of each item (made in France, eco-responsible products…),
- Organize events and collaborations: Organize in-store events or collaborations with local designers to attract customers and create engagement around your boutique,
- Offer quality customer service: Quality customer service can help your ready-to-wear boutique retain customers and keep them coming back. Make sure your team is trained to answer customers’ questions and concerns, and to help them find the parts they’re looking for,
- Create a professional website: Your website must be user-friendly, easy to navigate and visually appealing. Use high-quality photos and detailed descriptions for each part, and offer convenient delivery and return options. Your My Fashion Wholesaler directory collaborates with Nanoshop, a service specialized in providing showroom applications for retailers.
